After seven amazing years as Southwest Legging Company, I felt it was time for a refresh. We create clothing in a range of aesthetics and as the company grew, it became harder to create designs in such a huge variety of styles. Over the last couple of years, I've gotten pretty burned out, and I knew we needed to niche down our focus so we could better create unique and imaginative designs.
I realized that the whimsical designs, especially the ones we create for fan conventions, are what really sparks my creativity and joy. We we decided to focus entirely on this smaller part of the brand. A transformation was in order.
Fable refers to the stories that we love, and Flair can mean anything stylish and expressive. I'm so excited to be making patterns that excite me again, and it's so fun to craft other smaller handmade items like earrings, bookmarks, magnets, and stickers...
Our goal as a brand has always been to encourage and bring joy to our amazing community of women. That hasn't changed, and I know you'll love our new products because they make me really happy too.
All of our artwork is going to be 100% drawn in-house now, making our patterns even more magical. If you like prints like Enchanted Books Leggings or Mushroom Skirts, you'll really like where we're going. Think less geometrics and more woodland creatures and mythological characters.
It's going to be a chance to simplify our business operations so we can focus on community and creativity. We will be adding more in-person events and are planning on traveling for events around AZ, CA, UT, CO, NM, and TX.
We are so excited for this new journey and can't wait to take you with us! Please follow our new instagram account.